Chapter ten had quite a few concepts
that I found interesting. One in particular that stood out to me
would be the one about the SWOT model. According to the text, the
acronym SWOT stands for “strengths, weaknesses, opportunities, and
threats”. It is used to analyze a certain company's strengths and
weaknesses, also for external things too. I found it interesting
because I did not know that companies used such a method to analyze
their own business. I thought it was smart for the companies to use
the method to their advantage. Well the first two components of the
SWOT model are the part of the method that makes the company look at
itself internally. The second two parts are for the company to see
external things like for opportunities looking for new partners or
for threats checking out the new competitors. Overall everything in
chapter ten was interesting, but I liked this one the best.
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