After reading chapter eleven about the
media I have learned a few things. I already knew that the media was
usually biased and there were always thing out there trying to get us
to buy their things. Reading the chapter taught me about the extent
of everything of like how there is bias in the news. Like how the
news can reinforce my view on something of like a city when it shows
a lot of violence of the city. So if I viewed a city as violent and
the next day the news shows a report of violence in the city then it
helps reinforce my view. An opposite example of that would be when
the news challenges my views like if I think that the doing something
is bad like drinking any alcohol is bad is not true. Like I found out
back then that drinking a little bit of wine every day is good for
you. That was an example that challenged my view since I always had
the impression that alcohol was not good for you.
Saturday, November 10, 2012
Sunday, November 4, 2012
Chapter 10 Question 3
Chapter ten had quite a few concepts
that I found interesting. One in particular that stood out to me
would be the one about the SWOT model. According to the text, the
acronym SWOT stands for “strengths, weaknesses, opportunities, and
threats”. It is used to analyze a certain company's strengths and
weaknesses, also for external things too. I found it interesting
because I did not know that companies used such a method to analyze
their own business. I thought it was smart for the companies to use
the method to their advantage. Well the first two components of the
SWOT model are the part of the method that makes the company look at
itself internally. The second two parts are for the company to see
external things like for opportunities looking for new partners or
for threats checking out the new competitors. Overall everything in
chapter ten was interesting, but I liked this one the best.
Chapter 10 Question 2
Wootan and Liodice both make very good
arguments. Wootan does a good job explaing why there should be strict
food regulation and Liodice does a good job explaining why there
should not be strict food regulation. For me though I like Liodice's
argumentation better. I like it because Liodice goes to the very
basics and starts his way up from there. Starting with the basic
human rights of freedom of speech and how there should be no
regulation that hinders anyone's freedom of speech just to solve a
problem. Then from there he talks about people will not be
intimidated especially the ones who recognize personal and parental
responsibility and other values. Which I think is true since it is
the parents who buys the food for their children so it is the parents
responsibility and not the companys who promote their food. Overall I
agree with Liodice's argumentation about protecting freedom of
speech.
Friday, November 2, 2012
Chapter 10 Question 1
As a consumer I have
encountered many different marketing strategies throughout the week.
One marketing strategy that I have come across from would be brand
recognition. I have passed many billboards with the brand's name
along with some picture or phrase that would catch my eyes. I thought
that it was a good way to catch my eyes and make me think about the
brand. Another one would be while going to the store having items
being placed in the very end of the aisle so that it would catch my
eye. I liked it too, but not really also because of the fact that it
made me want to get something that I really did not need. That is a
good marketing strategy though to get me get something from the
brand. One that also caught my eye too was product placement while
watching a movie. I think it was the least effective for me only
because I do not buy something from a company just because it is in a
cool movie or some actor uses it too. It may work for some fans
though that love the actors or movies so it works for some and
doesn't work for some.
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